New Book Published by Optimum Ed Managing Partner


Contact: Leslie Crowley

Inussi Marketing


Today the Cost of College is Extremely High.                                                                   It’s critical that a family realizes a return on that investment.

Richmond, VA (Jan. 6, 2014) — The current job landscape demands a fresh outlook on college preparation, which is why Optimum Ed’s co-founder has released the fourth edition,  The No-Nonsense Guide to Higher Education.  It’s a straight forward guide on how to get value for money spent on college and a return on that investment in the form of a rewarding and fulfilling career.

Thomas Leahy, Managing Partner of Optimum Ed, has assisted students and parents with education and financial planning for college since 1995.  His new book offers a refreshing view of approaching higher education that is a departure from traditional “How To” books currently on the market.

Leahy is a member of the Higher Education Consultants Association (HECA), the Virginia Association of Student Financial Aid Administrators (VASFAA), and a Registered Financial Consultant (RFC).

Joseph Crowley, co-founder and Managing Partner of Optimum Ed, authored the book’s foreword.   Crowley is the current Chairman of the Career and Technical Education Business Advisory Council for Henrico County Public Schools.

“Today parents have to help their child focus on a career and how to get there.  College costs too much and a degree is not the automatic ticket it used to be.  We have to be much more surgical in how we look at college admissions and financial aid eligibility.  You have to know how to navigate the system,” Crowley said. “My partner has incorporated what families need to know about higher education options, preparing for college and the financial aid process. It’s a guide on how to give students the best possible chance of getting into the college they desire for an investment their family can afford.”

“This is a book for everyone regardless of your economic status,” Leahy said. “It dispels the myths about financial aid, the expense of private colleges and the problems associated with college admissions.”

According to a recent report from The College Board, tuition and fees at public colleges and universities rose 4.8 percent for the 2012/2013.  Education once again outpaced inflation, which weighed in at 1.8% for the last 12 months ending July 2013, as measured by the Consumer Price Index (CPI).  The fact of the matter is, using the College Board’s statistics, the average total cost (Tuition/Fees/Room/Board/Books/Transportation/Misc.) of a four-year education at a public non-profit university for the 2012/2013 school year was $71,440 and for private colleges, $158,072.  The No-Nonsense Guide to Higher Education helps parents understand and thoroughly prepare for such cost increases.

Leahy’s insight on the real issues gives families strong guidance and enables them to feel comfortable throughout their planning.  Another benefit of The No-Nonsense Guide to Higher Education is that it is not restricted to families of college-aged kids; families with children in elementary and middle school can benefit as well.

“Without your help, there was no way we could have navigated our way through the financial aid system, nor afford to send our daughter, Grace, to a private college.  Thanks to you, Grace is attending Hollins University.  We were shocked at how much there is to know and do to get your fair share of financial assistance.”(Larry & Susan Robinson, Richmond, VA)

“It is never too early to start planning,” Leahy said. The educational process is expensive, but parents don’t need to sacrifice their retirement when they plan accordingly.”

Optimum Ed helps families and students identify the right educational and career path and financial aid options to maximize their financial investment in higher education, insuring value and a fulfilling and rewarding career.

The book is available through in Kindle format..